{"id":1701,"date":"2025-10-17T11:08:43","date_gmt":"2025-10-17T09:08:43","guid":{"rendered":"https:\/\/glowtallow.com\/?page_id=1701"},"modified":"2025-10-23T10:40:51","modified_gmt":"2025-10-23T08:40:51","slug":"cookies","status":"publish","type":"page","link":"https:\/\/glowtallow.com\/cs\/cookies\/","title":{"rendered":"Cookies"},"content":{"rendered":"\n

Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed cookies (Cookie Policy)<\/strong><\/p>\n\n\n\n

Posledn\u00ed aktualizace: 21.10. 2025<\/strong><\/p>\n\n\n\n

Spr\u00e1vcem osobn\u00edch \u00fadaj\u016f je Glow Tallow s.r.o.<\/strong>,<\/p>\n\n\n\n

Rohansk\u00e9 n\u00e1b\u0159e\u017e\u00ed 671\/15, 186 00 Praha\u2013Karl\u00edn<\/p>\n\n\n\n

I\u010cO: 09676295<\/p>\n\n\n\n

E-mail: care@glowtallow.com<\/p>\n\n\n\n

Telefon: +420 728 929 590<\/p>\n\n\n\n

Tento web pou\u017e\u00edv\u00e1 soubory cookies a podobn\u00e9 technologie, kter\u00e9 n\u00e1m pom\u00e1haj\u00ed zajistit spr\u00e1vn\u00e9 fungov\u00e1n\u00ed webu, zlep\u0161ovat jeho v\u00fdkon a p\u0159izp\u016fsobovat obsah i reklamu va\u0161im z\u00e1jm\u016fm.<\/p>\n\n\n\n

Pou\u017e\u00edv\u00e1n\u00ed cookies m\u016f\u017eete kdykoli upravit nebo odvolat prost\u0159ednictv\u00edm nastaven\u00ed v cookie li\u0161t\u011b um\u00edst\u011bn\u00e9 v doln\u00ed \u010d\u00e1sti obrazovky.<\/p>\n\n\n\n

\n\n\n\n

\ud83d\udcd8 Co jsou cookies<\/strong><\/h2>\n\n\n\n

Cookies jsou mal\u00e9 textov\u00e9 soubory ukl\u00e1dan\u00e9 do va\u0161eho za\u0159\u00edzen\u00ed (nap\u0159. po\u010d\u00edta\u010d, tablet, mobiln\u00ed telefon) p\u0159i n\u00e1v\u0161t\u011bv\u011b webov\u00fdch str\u00e1nek.<\/p>\n\n\n\n

Pom\u00e1haj\u00ed n\u00e1m rozpoznat v\u00e1s p\u0159i dal\u0161\u00ed n\u00e1v\u0161t\u011bv\u011b, zapamatovat si va\u0161e preference nebo zjistit, jak n\u00e1\u0161 web pou\u017e\u00edv\u00e1te, abychom jej mohli d\u00e1le vylep\u0161ovat.<\/p>\n\n\n\n

\u2e3b<\/p>\n\n\n\n

\u2699\ufe0f Typy cookies, kter\u00e9 pou\u017e\u00edv\u00e1me<\/p>\n\n\n\n

\ud83d\udd39 Nezbytn\u00e9 (technick\u00e9) cookies<\/p>\n\n\n\n

Tyto cookies jsou nutn\u00e9 pro spr\u00e1vn\u00e9 fungov\u00e1n\u00ed webu a e-shopu. Umo\u017e\u0148uj\u00ed nap\u0159\u00edklad p\u0159ihl\u00e1\u0161en\u00ed, fungov\u00e1n\u00ed n\u00e1kupn\u00edho ko\u0161\u00edku, zpracov\u00e1n\u00ed objedn\u00e1vek nebo zabezpe\u010den\u00ed webu.<\/p>\n\n\n\n

N\u00e1zev (intern\u00ed ozna\u010den\u00ed)<\/strong><\/th>Popis vyu\u017eit\u00ed<\/strong><\/th>Poskytovatel \/ n\u00e1stroj<\/strong><\/th>Doba uchov\u00e1n\u00ed<\/strong><\/th><\/tr><\/thead>
PHP Session<\/td>Uchov\u00e1v\u00e1 stav p\u0159ihl\u00e1\u0161en\u00ed u\u017eivatele b\u011bhem n\u00e1v\u0161t\u011bvy (nap\u0159. obsah ko\u0161\u00edku).<\/td>WordPress \/ WooCommerce<\/td>do ukon\u010den\u00ed relace<\/td><\/tr>
WordPress p\u0159ihl\u00e1\u0161en\u00ed<\/td>Umo\u017e\u0148uje rozpoznat p\u0159ihl\u00e1\u0161en\u00e9ho u\u017eivatele administrace.<\/td>WordPress<\/td>1 rok<\/td><\/tr>
Testovac\u00ed cookie WordPress<\/td>Kontroluje, zda prohl\u00ed\u017ee\u010d podporuje cookies.<\/td>WordPress<\/td>do ukon\u010den\u00ed relace<\/td><\/tr>
Ov\u011b\u0159en\u00ed u\u017eivatele (wpe-auth)<\/td>Zaji\u0161\u0165uje p\u0159\u00edstup k zabezpe\u010den\u00fdm \u010d\u00e1stem webu.<\/td>WP Engine<\/td>1 den<\/td><\/tr>
Ochrana proti spamu a robot\u016fm (cf_clearance, __cf_bm)<\/td>Ov\u011b\u0159uje, \u017ee n\u00e1v\u0161t\u011bvn\u00edk nen\u00ed robot (Cloudflare).<\/td>Cloudflare<\/td>30 minut \u2013 1 den<\/td><\/tr>
Bezpe\u010dn\u00e9 p\u0159ihl\u00e1\u0161en\u00ed p\u0159es PayPal<\/td>Umo\u017e\u0148uje bezpe\u010dn\u00e9 platby p\u0159es PayPal.<\/td>PayPal<\/td>1 rok<\/td><\/tr>
Ov\u011b\u0159en\u00ed Stripe platby<\/td>Umo\u017e\u0148uje zpracov\u00e1n\u00ed online plateb p\u0159es Stripe.<\/td>Stripe<\/td>1 rok<\/td><\/tr>
Ov\u011b\u0159en\u00ed jazykov\u00e9ho p\u0159esm\u011brov\u00e1n\u00ed<\/td>Pom\u00e1h\u00e1 zobrazit web ve spr\u00e1vn\u00e9m jazyce podle prohl\u00ed\u017ee\u010de.<\/td>WPML<\/td>1 rok<\/td><\/tr>
Ulo\u017een\u00ed jazykov\u00e9 verze webu<\/td>Ukl\u00e1d\u00e1 preferovan\u00fd jazyk n\u00e1v\u0161t\u011bvn\u00edka.<\/td>WPML<\/td>1 rok<\/td><\/tr>
Ko\u0161\u00edk a objedn\u00e1vky (WooCommerce)<\/td>Ukl\u00e1d\u00e1 informace o produktech v ko\u0161\u00edku a pr\u016fb\u011bhu objedn\u00e1vky.<\/td>WooCommerce<\/td>1 rok<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u2e3b<\/p>\n\n\n\n

\ud83d\udd39 Preferen\u010dn\u00ed (funk\u010dn\u00ed) cookies<\/p>\n\n\n\n

Pom\u00e1haj\u00ed si zapamatovat va\u0161e volby, jako je jazyk, m\u011bna, nastaven\u00ed vzhledu editoru, rozlo\u017een\u00ed administrace apod.<\/p>\n\n\n\n

N\u00e1zev<\/strong><\/th>Popis vyu\u017eit\u00ed<\/strong><\/th>Poskytovatel \/ n\u00e1stroj<\/strong><\/th>Doba uchov\u00e1n\u00ed<\/strong><\/th><\/tr><\/thead>
U\u017eivatelsk\u00e9 nastaven\u00ed editoru<\/td>Ukl\u00e1d\u00e1 barevn\u00e9 preference a nastaven\u00ed editoru (TinyMCE).<\/td>WordPress<\/td>1 rok<\/td><\/tr>
Stav otev\u0159en\u00ed panel\u016f nastaven\u00ed<\/td>Pamatuje si otev\u0159en\u00e9 \u010di zav\u0159en\u00e9 sekce administrace (nap\u0159. faktury, nastaven\u00ed).<\/td>WooCommerce PDF Invoices<\/td>1 rok<\/td><\/tr>
Nastaven\u00ed formul\u00e1\u0159\u016f<\/td>Ukl\u00e1d\u00e1 vzhled a rozlo\u017een\u00ed e-mailov\u00fdch formul\u00e1\u0159\u016f.<\/td>MailPoet<\/td>1 rok<\/td><\/tr>
Nastaven\u00ed newsletter editoru<\/td>Pamatuje si posledn\u00ed barvy a \u0161ablony editoru newsletter\u016f.<\/td>MailPoet<\/td>1 rok<\/td><\/tr>
Jazyk administrace<\/td>Ukl\u00e1d\u00e1 preferovan\u00fd jazyk rozhran\u00ed WordPressu.<\/td>WordPress<\/td>1 rok<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u2e3b<\/p>\n\n\n\n

\ud83d\udd39 Analytick\u00e9 cookies<\/p>\n\n\n\n

Shroma\u017e\u010fuj\u00ed anonymn\u00ed statistiky o n\u00e1v\u0161t\u011bvnosti webu, chov\u00e1n\u00ed u\u017eivatel\u016f a v\u00fdkonu str\u00e1nek, aby n\u00e1m pomohly web optimalizovat.<\/p>\n\n\n\n

N\u00e1zev<\/strong><\/th>Popis vyu\u017eit\u00ed<\/strong><\/th>Poskytovatel \/ n\u00e1stroj<\/strong><\/th>Doba uchov\u00e1n\u00ed<\/strong><\/th><\/tr><\/thead>
Analytika n\u00e1v\u0161t\u011bvnosti<\/td>Sleduje chov\u00e1n\u00ed u\u017eivatel\u016f na webu, d\u00e9lku n\u00e1v\u0161t\u011bvy a konverze.<\/td>Google Analytics<\/td>1\u201324 m\u011bs\u00edc\u016f<\/td><\/tr>
Sledov\u00e1n\u00ed kliknut\u00ed a n\u00e1v\u0161t\u011bv<\/td>M\u011b\u0159\u00ed interakce na webu pro optimalizaci u\u017eivatelsk\u00e9 zku\u0161enosti.<\/td>Microsoft Clarity<\/td>1 rok<\/td><\/tr>
Sledov\u00e1n\u00ed v\u00fdkonu kampan\u00ed<\/td>Pom\u00e1h\u00e1 m\u011b\u0159it, odkud n\u00e1v\u0161t\u011bvn\u00edci p\u0159ich\u00e1zej\u00ed a jak reaguj\u00ed.<\/td>Sourcebuster<\/td>6 m\u011bs\u00edc\u016f<\/td><\/tr>
Statistiky otev\u0159en\u00ed e-mail\u016f<\/td>M\u011b\u0159\u00ed, kolik u\u017eivatel\u016f otev\u0159elo newsletter a kliklo na odkazy.<\/td>MailPoet<\/td>1 rok<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u2e3b<\/p>\n\n\n\n

\ud83d\udd39 Marketingov\u00e9 (reklamn\u00ed) cookies<\/p>\n\n\n\n

Pou\u017e\u00edvaj\u00ed se k personalizaci reklam a m\u011b\u0159en\u00ed jejich \u00fa\u010dinnosti. Umo\u017e\u0148uj\u00ed zobrazovat relevantn\u00ed reklamy na jin\u00fdch webech.<\/p>\n\n\n\n

N\u00e1zev<\/strong><\/th>Popis vyu\u017eit\u00ed<\/strong><\/th>Poskytovatel \/ n\u00e1stroj<\/strong><\/th>Doba uchov\u00e1n\u00ed<\/strong><\/th><\/tr><\/thead>
Reklamn\u00ed identifik\u00e1tor Facebooku<\/td>Pom\u00e1h\u00e1 zobrazovat personalizovan\u00e9 reklamy na Facebooku.<\/td>Meta Pixel<\/td>3\u20136 m\u011bs\u00edc\u016f<\/td><\/tr>
Sledov\u00e1n\u00ed konverz\u00ed Google Ads<\/td>M\u011b\u0159\u00ed \u00fa\u010dinnost reklamn\u00edch kampan\u00ed Google.<\/td>Google Ads<\/td>3\u20136 m\u011bs\u00edc\u016f<\/td><\/tr>
Personalizace e-mail\u016f<\/td>Umo\u017e\u0148uje p\u0159izp\u016fsoben\u00ed obsahu e-mailov\u00fdch kampan\u00ed.<\/td>Klaviyo \/ MailPoet<\/td>6 m\u011bs\u00edc\u016f<\/td><\/tr>
Sledov\u00e1n\u00ed z\u00e1kaznick\u00e9 cesty<\/td>Umo\u017e\u0148uje m\u011b\u0159it spokojenost a interakci z\u00e1kazn\u00edk\u016f (Customer Effort Score).<\/td>Intern\u00ed analytika<\/td>6 m\u011bs\u00edc\u016f<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u2e3b<\/p>\n\n\n\n

\ud83d\udd39 Cookies soci\u00e1ln\u00edch m\u00e9di\u00ed<\/p>\n\n\n\n

Umo\u017e\u0148uj\u00ed sd\u00edlen\u00ed obsahu z na\u0161eho webu a m\u011b\u0159en\u00ed interakc\u00ed s na\u0161imi profily na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n\n\n\n

N\u00e1zev<\/strong><\/th>Popis vyu\u017eit\u00ed<\/strong><\/th>Poskytovatel \/ n\u00e1stroj<\/strong><\/th>Doba uchov\u00e1n\u00ed<\/strong><\/th><\/tr><\/thead>
Meta soci\u00e1ln\u00ed interakce<\/td>Sleduje, zda u\u017eivatel interaguje s obsahem na Facebooku\/Instagramu.<\/td>Meta<\/td>3\u201312 m\u011bs\u00edc\u016f<\/td><\/tr>
TikTok pixel<\/td>Umo\u017e\u0148uje m\u011b\u0159en\u00ed a optimalizaci reklam na TikToku.<\/td>TikTok<\/td>6 m\u011bs\u00edc\u016f<\/td><\/tr>
LinkedIn Insights<\/td>M\u011b\u0159\u00ed n\u00e1v\u0161t\u011bvy z LinkedInu a interakci s obsahem.<\/td>LinkedIn<\/td>12 m\u011bs\u00edc\u016f<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\ud83d\udca1 Jak cookies spravovat<\/p>\n\n\n\n

Pou\u017eit\u00ed cookies m\u016f\u017eete kdykoli zm\u011bnit nebo odvolat kliknut\u00edm na \u201eNastaven\u00ed cookies\u201c v doln\u00ed \u010d\u00e1sti webu.<\/p>\n\n\n\n

Ve sv\u00e9m prohl\u00ed\u017ee\u010di si tak\u00e9 m\u016f\u017eete cookies vymazat nebo zcela zablokovat.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\u2e3b<\/p>\n\n\n\n

\ud83d\udd12 Pr\u00e1vn\u00ed z\u00e1klad<\/p>\n\n\n\n

Nezbytn\u00e9 cookies pou\u017e\u00edv\u00e1me na z\u00e1klad\u011b opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu (\u010dl. 6 odst. 1 p\u00edsm. f GDPR).<\/p>\n\n\n\n

V\u0161echny ostatn\u00ed typy cookies (analytick\u00e9, marketingov\u00e9 apod.) ukl\u00e1d\u00e1me pouze na z\u00e1klad\u011b va\u0161eho souhlasu (\u010dl. 6 odst. 1 p\u00edsm. a GDPR, \u00a7 89 z\u00e1kona \u010d. 127\/2005 Sb.).<\/p>\n\n\n\n

\u2e3b<\/p>\n\n\n\n

\ud83d\udcde Kontakt<\/p>\n\n\n\n

Pokud m\u00e1te dotazy ohledn\u011b pou\u017e\u00edv\u00e1n\u00ed cookies nebo ochrany osobn\u00edch \u00fadaj\u016f, kontaktujte n\u00e1s:<\/p>\n\n\n\n

Glow Tallow s.r.o.<\/p>\n\n\n\n

Rohansk\u00e9 n\u00e1b\u0159e\u017e\u00ed 671\/15, 186 00 Praha\u2013Karl\u00edn<\/p>\n\n\n\n

E-mail: care@glowtallow.com<\/p>\n\n\n\n

Telefon: +420 728 929 590<\/p>\n","protected":false},"excerpt":{"rendered":"

Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed cookies (Cookie Policy) Posledn\u00ed aktualizace: 21.10. 2025 Spr\u00e1vcem osobn\u00edch \u00fadaj\u016f je Glow Tallow s.r.o., Rohansk\u00e9 n\u00e1b\u0159e\u017e\u00ed 671\/15, 186 00 Praha\u2013Karl\u00edn I\u010cO: 09676295 E-mail: care@glowtallow.com Telefon: +420 728 929 590 Tento web pou\u017e\u00edv\u00e1 soubory cookies a podobn\u00e9 technologie, kter\u00e9 n\u00e1m pom\u00e1haj\u00ed zajistit spr\u00e1vn\u00e9 fungov\u00e1n\u00ed webu, zlep\u0161ovat jeho v\u00fdkon a p\u0159izp\u016fsobovat obsah i reklamu va\u0161im z\u00e1jm\u016fm. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1701","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/glowtallow.com\/cs\/wp-json\/wp\/v2\/pages\/1701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glowtallow.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/glowtallow.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/glowtallow.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/glowtallow.com\/cs\/wp-json\/wp\/v2\/comments?post=1701"}],"version-history":[{"count":0,"href":"https:\/\/glowtallow.com\/cs\/wp-json\/wp\/v2\/pages\/1701\/revisions"}],"wp:attachment":[{"href":"https:\/\/glowtallow.com\/cs\/wp-json\/wp\/v2\/media?parent=1701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}